We were opened on the 26th of March in 1999. It was opened by Erik Fagerlind and Peter Jansson, both of whom had a lengthy working experience within the field of sporting goods as well as being crazed sneaker collectors, as they both felt that there was no alternative to the big retail chains dominating the market in Stockholm. After a successful trip to New York which both yielded inspiration and some exclusive goods absent in the Swedish market, we were born. Later in May the same year the web shop was in full effect with a plan to sell hard to get sneakers to the rest of Sweden.